Mass Customization Essay Example | Topics and Well Written Essays - 1000 words

Mass Customization - Essay ExampleThe market is rapidly evolving as well as products therefore mass customization will provide an effective means of capturing opportunities in e-commerce. Cameron (1998) stated that customers presently get high quality customized products at low prices as well as quicker delivery. It mustiness be noted that mass customization requires an advance form of technology as well must be justly implemented. According to Pine (1993), mass customization markets atomic number 18 fragmented as well as heterogeneous term in mass production, markets are largely homogeneous. This is a key distinction between the two merchandise strategies. Some advantages of mass customization include lowering the cost by giving the consumers exceptional value for their money. The manufacturer is similarly able to make higher profits by giving them a wider market for their products which are tailor made to fit specific customers. Before taking a short in customization, firm s must first find out how the desires of various customers differ and the important features in a product to customize. secondly there is need to ensure that mass customization does not hinder supply chain operations. This calls for a lively process design to ensure efficient delivery of customized solutions. Finally there is need to minimize choices so that customers find it easy to select products of their preferred tastes. 1. Product Selection. For the purpose of this study I have selected blank space as a product to be customized. Shoe industry in the United States offers a stainless case for customization. 2. Product variables. The various product variables from with different consumers can choose from include saddle shoes, sandals, skates, sneakers and loafers. 3. standard components. The modular components which I will have in hand include feather lite cleats, customized sports shoes and multi style modular shoes. 4. Individual customization. This will involve online re search on the various types of shoes accessible in the market. 5. Steps in mass customization in the shoe industry (a) The customer reports to the trained gross revenue agent who directs them on the steps to follow after considering his/her request. (b) The sales agent directs the customer to the shopping flour they chose their favorable style, color as well as texture. (c) The customer then proceeds to the next coiffure where his/her feet are measured using a computer scanner which is located at the store. (d) The actual measurements are sent to the manufacturer via modem. This takes a short time so that manufacturers in other countries can also be reached. This is done by the trained sales agent. (e) The manufacturer goes through the actual specification so as to emerge with the actual design that was ordered by the customer. (f) Delivery to the customer is the last(a) award to this process and it should as fast as possible. At this final stage, the consumer is also expected t o make final payment for the product on top of the deposit he/ she had made earlier. Conclusion Mass customization has helped umteen industries in reducing their operational costs as well as production costs. Inventory losses have also been minimized greatly. This can be achieved by limiting the number of styles and sizes upon which the customer choses from. withal numerous challenges have also been witnessed such as failure to