Public relation in education sector

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. In 2011/12, PRSA led an supranational effort to modernize the definition of public elations and replace a definition adopted in 1982 by the PRSA National Assembly.Learn more here. Under the Public trans put to death Defined banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition Public relations is a strategic communication process that builds mutually right relationships between organizations and their publics. As a management function, public relations also encompasses the following Anticipating, analyzing and inte rpreting public opinion, attitudes and issues that might impact, for good or ill, the perations and plans of the organization.Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organizations social or citizenship responsibilities. Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organizations aims. These may include marketing financial fund aising employee, community or regime relations and other programs Planning and implementing the organizations efforts to influence or change public policy.